Certification of Creative Products

Use of "Irresistible India-Bharat Creates" mark will be allowed without any permission for the following categories: 

 Use of Logo will be allowed without any permission for the following categories:

1. All Central Government Ministries/Departments and Departments of State Governments/UT Administrations for use in programs organized by them. 

For entities other than above, the

Use of logo for Products, Events, Publications, Websites / Portals would be considered on merit of the case, with particular emphasis on the following:

(a) Nature and importance of the event 

(b) Profile / track record of the organizers (c) Profile of participants and delegates (d) Other deliverables offered by way of exhibition space at the venue, distribution of MoC's’s publicity material in the delegate kits, etc. 

2. Requests for use of the Irresistible India’ logo on publications, websites / portals would be considered only if the publications, websites / portals are related to Creative Economy ecosystem in the country. Such requests would be considered on merit of each case. 

3.  Use of logo for programs on Electronic Media (i) Requests received for use of the ‘Irresistible India’ logo for programs on electronic media, such as debates, discussions or any other would be considered on merit of each case, keeping in view the following: (a) nature of the program (b) profile / track record of the producers of the program  (c) target audience (d) contents of the program and inclusion of Creative Economy related content in the program (e) extent to which the program would help in increasing awareness about Creative Economy.

 All requests for use of logo would be considered on the basis of these guidelines on merit and approved by CE PMU in Ministry of Culture.

4. MoC will be within its right to seek any additional detail in respect of requests for Page 3 of 4 use of logo for Events, Publications, Websites / Portals, electronic program, etc., before taking any decision on the request. 

 The applicants should submit their applications for use of ‘Irresistible India’ logo in the format Click Here

• Authenticity and Credibility: The mark serves as a badge of authenticity, assuring consumers that the product is a genuine creation and meets recognized standards of quality.
• Enhanced Marketability: Products bearing the Creative India mark are likely to attract more attention in the marketplace, helping them stand out among competitors and enhancing their appeal to consumers.
• Consumer Trust: This certification fosters trust, as consumers are more inclined to purchase products that have been certified, knowing they meet specific criteria for quality and creativity.
• Legal Protection: The mark helps protect creative works from unauthorized use, providing legal backing for creators against infringement and misuse of their intellectual property.
• Promotion of Creativity: By highlighting products of creativity, the mark encourages innovation and supports the broader creative industry, fostering a culture of artistic expression.
• Access to Global Markets: Certification can facilitate entry into international markets, as the mark is recognized as a symbol of quality, helping creators expand their reach.
• Support for Local Artisans: The mark promotes the work of local artisans and creators, enhancing their visibility and providing them with a platform to showcase their unique products.
• Economic Growth: By driving demand for certified products, the mark contributes to the economic growth of the creative sector, supporting jobs and sustainable livelihoods.

• Understand Eligibility Criteria: Ensure your product qualifies for the Creative India Certification Mark. Typically, this applies to goods that are original, culturally significant, and showcase creativity.
• Prepare Documentation: Gather all necessary documents, which may include:
  
• Proof of originality (designs, artwork, or other creative works).
• Information about the production process.
• Details about the materials used.
• Any relevant certifications or awards.
• Application Form: Fill out the application form provided by the Ministry of Culture. This form will require detailed information about your product and its creative aspects.
• Submit the Application: Send your completed application along with the required documentation to the designated office of the Ministry of Culture. This can often be done online through the ministry’s official portal.
• Pay Fees: Pay any applicable fees associated with the certification process. The fee structure can typically be found on the Ministry of Culture's website.
• Review Process: After submission, your application will undergo a review process. This may involve an evaluation of the documentation provided and an assessment of the product’s originality and quality.
• Inspection (if required): In some cases, there may be a physical inspection of the product or the production site to verify the claims made in the application.
• Receive Certification: If your application is approved, you will receive the Creative India Certification Mark, which you can then display on your products.
• Compliance and Renewal: Ensure ongoing compliance with any requirements set forth by the Ministry. Be aware of renewal processes or periodic evaluations that may be necessary to maintain your certification.
• Utilize the Certification: Promote your products using the Creative India Certification Mark to enhance credibility and marketability.