Get support for onboarding on e-Commerce

Collaborate with e-commerce platforms and networks including ONDC for market linkage by facilitating:

Standard Catalogue Creation: Ensuring customer choice

Seller Onboarding: Streamlined entry for artisans, weavers, craftspeople for e-commerce

Capacity Building: Empowering sellers with skills and knowledge for digital marketplace enablement.

Marketing Support: Amplifying reach and visibility of cultural and creative goods & services

Provide an accessible digital marketplace for India's cultural and creative entrepreneurs

Leverage technology-driven platforms to enhance online presence, broaden customer base for creative

goods and services

Create and promote a brand identity for cultural and creative goods and services nationally and abroad

Spur demand for cultural goods and services

Promote taste for India’s classical and endangered arts

Increase out of pocket spending on cultural consumption

Resolve the search-match dysfunction